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As is known Matt Cutts, the Google’s head of Web Spam team, has been recently discussing webmasters issues in short videos. These videos are in response to the numerous questions that occur in the routine work of the website owners and marketers and are very important and informative for those who want to listen the advices of a Search engine expert. The video below is a little bit more longer and concerns some major points in the construction of a really good site.

You already know Matt Cutts – the Google’s guy whose voice should pretty much be listened regarding the good SEO practices and the helpful tips about website optimization. In the following video the SEO expert addresses to the internet marketers pointing them some crucial steps that concern not only the search engine optimization but as well as the effective optimization of your site.

Recently, in one of his many video interviews, Mr Matt Cutts, SEO Guru und head of research at Google’s search technology, aired a few secrets from the Google Mountview fortress. He was asked:

„What is better? A website with exceptional content and mediocre links or exceptional links and mediocre content“

He gives a very clear answer – Content is king. He is of the opinion that good and interesting content will automatically attract backlinks. We should not be tempted, however, to use Black Hat SEO for Google penalises such sites often with draconian measures. Of course Cutts also makes clear that good content combined with high value links is the optimal solution.

The issue of links exerts a decisive influence on the successful operation of professional websites. When links from other websites are integrated into a web page, the  search engines  such as Google and Yahoo view  these principally as positive. The background to the idea is that the attractive contents of websites are linked to. Links Continue Reading

In most email programs the Inbox is located not far from the recycle box. As a result many newsletters sent for marketing purposes land right in the recycle box or get caught by the spam filter. Newsletter marketing is a good alternative for on-going marketing concepts.
Reaching interested target groups is so quick and easy. The later may later become customers. The idea is fantastic but often problems crop up in the whole activity.
It is admittedly so very useful to use existing customer lists and to build upon this potential. Newsletter subscribers have already stated an interest in purchasing and the existing clients are already willing to purchase, Thus it is not just search engine optimization but also email marketing is an effective method of online marketing.

Search engine optimization is a popular area. Not least because we all know that those listed at the top of the search engine rankings with Google and Co. get the most visitors. The fact that many fail in optimizing their websites although investing a lot of time and ambition, shows that search engine optimization is a science in itself.

Many programmers have extensive knowledge of redirecting websites. Yet how effective is this really? One of them is the standard 301 redirect. The webmaster faces the hurdle that as soon as a certain number of URLs change, he must redirect everything. To ensure this does not end in virtual chaos there are some important facts which require urgent attention.

Hoher Traffic

ist der Grundstein für jede Website. Dieser kann aber nur durch interessante Inhalte gewährleistet werden. Bevor man mit dem Schreiben der Artikel beginnt, muss genau feststehen, welche Produkte oder welches Thema auf der jeweiligen Page behandelt wird. Anhand dieser Feststellung können die dazugehörigen Suchbegriffe und auch die Keywörter herausgesucht werden.

Im Zusammenhang mit der Popularisierung der Neuen Medien wird kaum ein Wort häufiger verwendet als der Anglizismus “Content“. Content hat irgendetwas mit Inhalt zu tun, scheint jedoch von jedermann anders interpretiert zu werden. So ganz neu ist der Begriff auch gar nicht, denn bereits in den Neunziger Jahren wurde mit Content der Inhalt von Medien, vor allem der Massenmedien bezeichnet. Bestanden die Massenmedien damals noch aus Zeitungen, Zeitschriften, dem Radio und dem Fernsehen, so kam ab Mitte der Neunziger Jahre nach und nach das Internet dazu.